Current:Home > BackMBA 4: Marketing and the Ultimate Hose Nozzle-LoTradeCoin
MBA 4: Marketing and the Ultimate Hose Nozzle
View Date:2024-12-24 10:11:50
In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!
If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a problem your customer needs solved. Sometimes it even creates the need. Once you've got your sales pitch, it's time to get the word out: marketing. Where to spread that message? How to make it unforgettable? Instantly recognizable? What is going to be your Just do it? Your Think different? Your Where's the beef?
In our case studies today, we look at a product so cleverly marketed, the company doesn't need to market it at all anymore and customers wait years to get it: the Birkin bag. And we hear lessons from some of the world's most time tested salespeople who can and do sell anything, literally. It's all about the four P's: Product, place, promotion and price. Also, a few other tricks we test out.
Find all episodes of Planet Money Summer School here.
This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Josephine Nyounai. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: Universal Production Music - "Lost Situation," "Cut Glass Stars," and "Growling Sax"; Audio Network - "Doing the Hustle" and "L'Amour Conjuge"; Steve Vaus - "A Matter of Time."
veryGood! (95)
Related
- California farmers enjoy pistachio boom, with much of it headed to China
- ‘Alien: Romulus’ actors battled lifelike creatures to bring the film back to its horror roots
- Why Kansas City Chiefs’ Harrison Butker Is Doubling Down on Controversial Speech Comments
- 2024 Olympics: Ethiopia’s Lamecha Girma Taken Off Track in Stretcher After Scary Fall
- Taylor Swift gifts 7-year-old '22' hat after promising to meet her when she was a baby
- Fire destroys landmark paper company factory in southwestern Ohio
- Google antitrust ruling may pose $20 billion risk for Apple
- DeSantis, longtime opponent of state spending on stadiums, allocates $8 million for Inter Miami
- Oprah Winfrey denies being paid $1M for Kamala Harris rally: 'I was not paid a dime'
- Google antitrust ruling may pose $20 billion risk for Apple
Ranking
- Will Aaron Rodgers retire? Jets QB tells reporters he plans to play in 2025
- Colin Jost abruptly exits Olympics correspondent gig
- Kate Spade Outlet’s up to 75% off, Which Means Chic $79 Crossbodies, $35 Wristlets & More
- Trump heads to Montana in a bid to oust Sen. Tester after failing to topple the Democrat in 2018
- IAT Community Introduce
- Why Kansas City Chiefs’ Harrison Butker Is Doubling Down on Controversial Speech Comments
- Who is Nick Mead? Rower makes history as Team USA flag bearer at closing ceremony with Katie Ledecky
- US women’s volleyball prevailed in a 5-set ‘dogfight’ vs. Brazil to play for Olympic gold
Recommendation
-
Kim Kardashian Says She's Raising Her and Kanye West's 4 Kids By Herself
-
2024 Olympics: Jordan Chiles’ Coach Slams Cheating Claims Amid Bronze Medal Controversy
-
Kelsea Ballerini announces new album, ‘Patterns.’ It isn’t what you’d expect: ‘I’m team no rules’
-
Hearing in Karen Read case expected to focus on jury deliberations
-
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Red Velvet, Please
-
Ferguson marks 10 years since Michael Brown’s death. While there’s some progress, challenges persist
-
An industrial Alaska community near the Arctic Ocean hits an unusually hot 89 degrees this week
-
Dead woman found entangled in baggage machinery at Chicago airport